The BJJ Mental Models store

Introduction to Mechanics

Nine brief audio courses on the mechanical systems of BJJ. The fastest way to learn the mental models of BJJ.

The Gameplanning Series

A series of audio courses that teach you to build a systematic and battle-tested Jiu-Jitsu gameplan.

Optimizing the Self, feat. Emily Kwok

3x BJJ world champion Emily Kwok shares her strategies for achieving peak performance, developed alongside Marcelo Garcia and Josh Waitzkin.

BJJ Mental Models Premium

Everything we have to offer. All of the above. All the best mental models, courses, and systems from BJJ Mental Models. Only $20USD/mo.

Shirts & hoodies

Unfortunately, our shirts and hoodies are currently unavailable due to an issue with our manufacturer. 😓

If you were interested in buying apparel to support us, I highly recommend instead joining BJJ Mental Models Premium. This is the single best way you can support us and help us grow, and it gets you access to a ton of premium content.

Patches are still for sale, though!


3″ gi patch

Ideal for shoulder placement.


3″ gi patch (pack of 3)

Ideal for shoulder placement.